Yahoo Search Marketing (formerly Overture)

Product Title: Yahoo Search Marketing
By: Yahoo
Average Rating (5.0 Stars):

Description: Yahoo Search Marketing is one of the oldest and largest pay-per-click search engines, with ads displaying not only on Yahoo, but other major partner sites such as Altavista, MSN, and Excite, to name a few. Bids start at $0.10, and the minimum spend is $20 a month. Keyword approval is much slower than Google Adwords, with a typical approval process taking a few days or more. Nevertheless, Yahoo is one of the top places to purchase keyword ads, and the results that most advertisers get are generally very good.

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Best PPC out there

By marketing guy from marina del rey, ca, Oct 17, 2005

IMHO, Yahoo Search Marketing, which was once Overture, which was once Goto.com (I know, lotta name changes in the online world-hard to keep up) is the best PPC search engine out there. I know everyone keeps talking about how great Adwords is, but frankly I don't like how they keep disabling campaigns. For my money, I much prefer straight bidding to cute formulas designed to determine which Ad deserves which position. Make a bid on Yahoo and at least you know where you stand. That's my two cents at least.